RSA Global

Solving challenges for a better tomorrow

Multi-award winning logistics provider

We repositioned the brand to create an overarching identity that was more in line with the fast growing business. We especially focused on creating a wordmark that was inclusive enough to encompass RSA’s various sub-brands while staying unique for each entity. Our comprehensive solution included brand architecture and an easily-adaptable tailored visual language for all branding and marketing collaterals.

RSA Global is a multi-award winning logistics provider with a core purpose of solving challenges for a better tomorrow.

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The logistics provider needed a brand repositioning that reflected its growth potential. A strategic new brand architecture along with a tailored visual language streamlined the brand narrative and united the branding collaterals across all sub-brands and touch-points.